2FIFTY Prize Draw Terms
These terms apply from 01/09/25 onwards, unless and until new Prize Draw Terms are issued. If this happens, the new Prize Draw Terms will automatically replace these.
1. ABOUT US
1.1 The promoter is Kytty Ltd, a company registered in England and Wales with company number 16147394 and registered office at Cambridge House, 16 High Street, Saffron Walden, Essex, CB10 1AX. 2FIFTY is a trading name of Kytty Ltd ("2FIFTY", "we", "us", or "our").
1.2 Before entering any prize draw promoted by 2FIFTY, individuals can find all relevant information about us and our prize draws on our website
http://www.2FIFTY.co.uk (the “Website”) and, once available, via the 2FIFTY mobile application (the “App”) (together, the Website and the App are referred to as the “Platforms”). You may also contact our team by email at:
ask@2FIFTY.co.uk.
1.3 2FIFTY operates various prize draws on a recurring basis. These are governed by:
- These Prize Draw Terms;
- Promotion Specific Terms issued for each promotion period;
- Any Bonus Announcements relating to additional draws or prizes.
1.4 The Platforms may also contain links to our other legal documents, including our Website Terms of Use, Privacy Policy, Cookie Policy, and Subscriber Terms.
2. TYPES OF PRIZE DRAW
2.1 Each Promotion Period will run for one week, beginning and ending every Sunday at 6:00pm.
2.2 During each Promotion Period, 2FIFTY will operate the following prize draws:
- (a) Daily Cash Draws – A cash prize draw held each day. One guaranteed winner will be selected at random from all valid entries.
- (b) Weekly Jackpot Draw – A cash prize draw held at the end of each Promotion Period, between 6pm and midnight on Sunday. This draw is not guaranteed to have a winner. A winner will only be declared if the randomly drawn, 4 character alphanumeric code exactly matches one of the valid entry codes for that draw.
- (c) Bonus Draws – May be offered during any Promotion Period at 2FIFTY’s discretion. Full details will be published on the Platforms and/or via email when a Bonus Draw is scheduled.
2.3 Participants are automatically entered into all applicable Prize Draws (Daily Cash, Weekly Jackpot, and Bonus), based on their active subscription or eligible postal entry during the relevant Promotion Period.
2.4 The structure, frequency, and value of Prize Draws may vary between Promotion Periods. Where this occurs, any variation will be described in the applicable Promotion Specific Terms and/or displayed on the Platforms.
3. TERMS AND CONDITIONS
3.1 These Prize Draw Terms apply to all Prize Draws operated by 2FIFTY via the Platforms.
3.2 For each Promotion Period, we will issue Promotion Specific Terms which supplement these Prize Draw Terms. These documents set out details of the Prize Draws taking place during that Promotion Period, including: Opening and Closing Dates, Eligibility criteria, Prize details, and how the draws will be conducted.
3.3 Where a Bonus Draw is announced during a Promotion Period, we will publish a Bonus Announcement on the Platforms and/or via email. This will include any additional terms and conditions that apply specifically to that Bonus Draw.
3.4 These Prize Draw Terms must be read together with the following documents (collectively referred to as the “Governing Documents”):
- (a) The relevant Promotion Specific Terms;
- (b) Any applicable Bonus Announcement;
- (c) Our Website Terms of Use and Acceptable Use Policy;
- (d) Our Privacy Policy;
- (e) Our Cookies Policy;
- (f) (for subscribers) the Subscriber Terms.
3.5 Every person who enters a Prize Draw on the Platforms (a “Participant”) is deemed to have accepted and agreed to be bound by the Governing Documents. If you do not agree to any part of the Governing Documents, you must not enter any Prize Draw.
3.6 2FIFTY may update or amend any of the Governing Documents as necessary. The version number and effective date of each document will be displayed at the beginning or bottom of the relevant document on the Platforms.
3.7 Any changes to the Promotion Specific Terms or Bonus Announcements during a Promotion Period will only be made in exceptional circumstances. Where this occurs, we will publish updated terms or supplemental rules on the Platforms and identify the changes clearly.
4. ELIGIBILITY
4.1 Entry into any Prize Draw is open only to individuals who:
- (a) are resident in the United Kingdom; and
- (b) are aged 18 years or over at the time of entry except for the following, who are not eligible to enter:
- (i) Employees, officers, or shareholders of 2FIFTY or any of its holding or subsidiary companies;
- (ii) Employees of any agent, supplier, or third party professionally connected with the administration of a Prize Draw or Promotion Period;
- (iii) Immediate family members (including spouse, civil partner, child (including adopted or stepchild), parent, or sibling) or individuals residing at the same residential address as those in (i) or (ii).
4.2 By entering a Prize Draw, you confirm that you meet all eligibility requirements and are entitled to claim any prize you may win.
4.3 2FIFTY reserves the right to request proof of eligibility at any time. Failure to provide adequate proof may result in disqualification.
4.4 Entries (electronic or postal) will not be accepted if they are:
- (a) completed by third parties
- (b) bulk or mechanically produced;
- (c) automated using bots, scripts, or AI tools;
- (d) submitted on behalf of another person;
- (e) made by one person using multiple email addresses;
- (f) joint entries;
- (g) illegible, damaged, forged, or tampered with;
- (h) for postal entries: multiple entries submitted with a single correct postage stamp; or
- (i) incomplete or improperly formatted.
4.5 Any postal entry submitted under section 6 must:
- (a) bear the correct postage; and
- (b) not contain more than one entry per envelope (only the first valid entry enclosed will be accepted).
4.6 Postal entries that are received and entered but later found by an independent reviewer to be:
- (a) ineligible.
- (b) illegible; or
- (c) missing required information (as outlined in section 6.6), will be deemed void and excluded from the relevant Prize Draw.
4.7 Any entry limits that apply to a specific Prize Draw will be detailed in the relevant Promotion Specific Terms or Bonus Announcement.
4.8 If we reasonably believe a Participant has breached these eligibility terms or any part of the Governing Documents, we reserve the right to: refuse or cancel their entry, exclude them from any Prize Draw, and/or withhold or withdraw any prize awarded.
5. BONUS DRAWS
5.1 Bonus Draws may be offered during any Promotion Period at 2FIFTY’s discretion. Full details will be published on the Platforms and/or via email when a Bonus Draw is scheduled.
5.2 Each Bonus Draw may offer additional cash or non-cash prizes and will be operated in accordance with the rules outlined in these Prize Draw Terms, unless stated otherwise.
5.3 Full details of each Bonus Draw, including:
- the Opening and Closing Dates
- eligibility requirements
- number of winners
- and prize details
will be published either on the Platform, in the Promotion Specific Terms for the relevant Promotion Period or in a Bonus Announcement issued separately.
5.4 2FIFTY may introduce Bonus Draws at any time during a Promotion Period and reserves the right to cancel, suspend, or amend any Bonus Draw where it becomes necessary to do so due to circumstances beyond our control.
6. HOW TO PARTICIPATE
6.1 Each Promotion Period begins and ends at 6:00pm every Sunday, unless otherwise stated in the applicable Promotion Specific Terms.
6.2 The Opening and Closing Dates for each Prize Draw (including Daily, Weekly, Jackpot, and Bonus Draws) will be specified in the relevant Promotion Specific Terms or Bonus Announcement.
6.3 There are two valid methods of entry for all Prize Draws:
- (a) Subscription Entry
- (b) Postal Entry
6.4 Participants can enter by subscribing via the 2FIFTY Platforms. Weekly subscription levels and corresponding entries per week are detailed on our platforms, and may vary from time to time.
6.5 Subscription entries must be completed and paid in full before the Closing Date of the relevant draw to be eligible.
6.6 Postal entry participants may enter by sending a handwritten or typed postcard or letter which must include:
- Full name
- Residential address
- Email address
6.7 Each postal entry must be sent via first or second class post to the address specified in the Promotion Specific Terms for that Prize Draw.
6.8 Only one valid postal entry is permitted per envelope. Multiple entries submitted in a single envelope will be disqualified (except for the first valid entry enclosed).
6.9 Valid postal entries will receive one entry into all applicable Prize Draws (Daily, Weekly, and Jackpot) for the relevant Promotion Period, provided they are received before the stated Closing Date.
6.10 All entries (subscription or postal) must be received by 2FIFTY by the Closing Date specified for each Prize Draw. Late, incomplete, or ineligible entries will not be entered.
6.11 If a Participant does not wish to be included in any Bonus Draws that may take place during the Promotion Period, they must inform 2FIFTY by email at ask@2FIFTY.co.uk before the Closing Date of the draw.
7. THE PRIZES
7.1 The nature, quantity, and value of prizes available in each Prize Draw will be detailed in the applicable Promotion Specific Terms or Bonus Announcement.
7.2 Prizes are non-exchangeable, non-transferable, and, unless expressly stated otherwise, no cash alternative will be offered for non-cash prizes.
7.3 2FIFTY reserves the right to substitute any prize with another of equal or greater value if circumstances beyond its control make it necessary to do so.
7.4 For non-cash prizes, additional terms may apply from the third-party supplier, including expiry dates, usage restrictions, or delivery terms. These will be communicated to the winner at the time of issue.
7.5 For vehicle prizes or credit lines for vehicle purchases:
- (a) The winner is responsible for road tax, insurance, registration, and having a valid driving license;
- (b) Unless otherwise agreed by 2FIFTY, the winner must collect the vehicle from a dealership selected by 2FIFTY;
- (c) No cash alternative will be given if the chosen vehicle is below the prize value.
7.6 Cash prizes may be paid by bank transfer to an account held in the winner’s name or through another agreed method. The winner may be required to:
- (a) Verify their identity;
- (b) Complete a token transfer (e.g. ÂŁ1) for account verification;
- (c) Provide proof of address and bank ownership.
7.7 Payment or delivery of prizes shall be in full and final settlement of 2FIFTY’s obligations for that prize.
7.8 Winners are responsible for any applicable taxes or charges associated with receiving a prize and are encouraged to seek independent financial advice.
8. WINNERS
8.1 For each Prize Draw:
- (a) The number of winners and any prize tiers will be set out in the relevant Promotion Specific Terms or Bonus Announcement;
- (b) Each Participant will be issued with one or more unique 4 character alphanumeric entry codes depending on their subscription tier or valid postal entry;
- (c) Winners of Daily Cash Draws and Bonus Draws will be selected at random from all valid entry codes issued for the relevant draw;
- (d) For the Weekly Jackpot Draw, a single 4 character alphanumeric code will be randomly generated. A winner will only be declared if that code exactly matches one of the valid entry codes, for the relevant Promotion Period.
8.2 The random draw process for all Prize Draws is conducted using an independent random number generation system. Where appropriate, 2FIFTY may use an external service provider (such as RANDOM.ORG) to independently facilitate the draw.
8.3 If required, postal entries will be reviewed by an independent third party appointed by 2FIFTY to ensure compliance with all eligibility and entry requirements.
8.4 If no Participant’s code matches the generated code in the Weekly Jackpot Draw, no winner will be declared for that draw.
8.5 Potential winners will be notified by email and, where possible, telephone, within 48 hours of the draw taking place.
8.6 2FIFTY will make up to three attempts to contact each potential winner. All attempts will be logged.
9. CLAIMING THE PRIZE
9.1 A potential winner must claim their prize by responding to 2FIFTY’s notification within 14 days of first being contacted. Instructions on how to claim will be provided in the notification.
9.2 If a potential winner does not respond within the required timeframe, or fails to comply with any verification procedures, the prize will be forfeited, and 2FIFTY reserves the right to select an alternative winner.
9.3 To claim a prize, winners may be required to provide:
- (a) Valid photographic identification;
- (b) Proof of age and address;
- (c) Verification of bank account details (for cash prizes);
- (d) Any other information reasonably required to verify eligibility.
9.4 If a winner fails to meet any of the eligibility or verification requirements, the prize will be forfeited.
9.5 No interest will be paid on any cash prizes, regardless of payment method or timing.
9.6 Prizes must be claimed personally. Claims by third parties or on behalf of another individual will not be accepted.
9.7 Once a winner has been verified, the prize will be delivered or paid in the manner agreed between the winner and 2FIFTY. Where applicable, delivery or payment will be made within 28 days, subject to any delays outside 2FIFTY’s control.
9.8 2FIFTY is not responsible if a winner cannot take up their prize for any reason outside 2FIFTY’s control.
9.9 Winners are solely responsible for any tax liabilities, national insurance contributions, or other charges arising from receipt of the prize.
9.10 2FIFTY strongly recommends that winners seek independent financial advice where appropriate.
9.11 No fees or additional payments are required to claim a prize. If you are ever asked to pay a fee in connection with a prize, please contact us immediately at ask@2FIFTY.co.uk.
10. PUBLICITY
10.1 2FIFTY may seek the consent of each winner to use their name, photograph, and/or general location (e.g., county or region) for publicity purposes, including:
- - Announcements on the Platforms
- - Social media posts
- - Email communications
- - Press releases or marketing content.
10.2 Unless a winner notifies us otherwise, 2FIFTY may publish the winner’s surname and county of residence in accordance with applicable advertising regulation requirements.
10.3 If you object to any or all of your surname, county, and/or winning entry being published or made available, you must notify us in writing at ask@2FIFTY.co.uk when claiming your prize. In such cases, 2FIFTY will take reasonable steps to comply with your request, while still meeting any legal or regulatory obligations.
10.4 Even where publicity consent is not given or is withdrawn, 2FIFTY may still share limited winner information with regulators such as the Advertising Standards Authority (ASA) if required to do so by law.
11. LIMITATION OF LIABILITY
11.1 Nothing in these Prize Draw Terms excludes or limits 2FIFTY’s liability for:
- (a) Death or personal injury caused by our negligence;
- (b) Fraud or fraudulent misrepresentation; or
- (c) Any other liability which cannot be excluded or limited by law.
11.2 Subject to clause 11.1, 2FIFTY (including its officers, employees, agents, and subcontractors) shall not be liable for any loss, damage, or injury suffered by any Participant in connection with any Prize Draw or prize, except where such loss arises from 2FIFTY’s breach of contract or negligence.
11.3 2FIFTY is not responsible for:
- (a) Delays, losses, or failures in the postal system affecting postal entries or delivery of prizes;
- (b) Banking system errors or delays in processing prize payments;
- (c) Technical malfunctions on the Platforms, including server downtime, connectivity issues, or corrupted data;
- (d) Events beyond our control, including acts of God, war, terrorism, strikes, pandemics, or natural disasters (force majeure);
- (e) Any loss or failure resulting from the Participant’s own act or omission, including failure to keep contact details up to date or to respond to a winner notification.
11.4 Except as expressly stated in these Prize Draw Terms or required by law, all conditions, warranties, and other terms implied by statute or common law are excluded to the fullest extent permitted.
12. DATA PROTECTION
12.1 2FIFTY will collect, store, and process personal data provided by Participants in accordance with:
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018, and
- 2FIFTY’s Privacy Policy, which is available on the Platforms.
12.2 Personal data will be used for the purposes of:
- Administering the Prize Draws;
- Verifying eligibility and identity;
- Contacting winners;
- Awarding and delivering prizes;
- Handling publicity (where applicable and consented to).
12.3 Personal data will not be shared with third parties except where:
- It is necessary for the administration of a Prize Draw (e.g., prize delivery partners or auditors);
- Required by law or regulation (e.g., providing winner details to the ASA);
- The Participant has given prior consent.
12.4 Participants have the right to:
- Access the personal data held about them;
- Request correction of inaccurate or incomplete data;
- Request deletion or restriction of processing;
- Withdraw consent (where consent is the basis of processing);
- Lodge a complaint with the Information Commissioner’s Office (ICO).
12.5 Any such requests or questions should be sent to ask@2FIFTY.co.uk.
13. GENERAL
13.1 All decisions made by 2FIFTY in relation to the operation of any Prize Draw, the selection of winners, or the interpretation of the Governing Documents are final. No correspondence will be entered into.
13.2 2FIFTY may cancel, suspend, or amend any Prize Draw or Promotion Period at any time if necessary due to unforeseen circumstances or events beyond our control.
13.3 2FIFTY may transfer or assign its rights and obligations under these Prize Draw Terms and any related Governing Documents to another entity. If this happens, you will be informed, and it will not affect your legal rights or participation in any ongoing Prize Draw.
13.4 Participants may not transfer or assign their rights or obligations under these Prize Draw Terms or any prize they may win to any other person.
13.5 Only the individual named as the Participant has any right to enforce these Prize Draw Terms. No third party shall have any rights under the Contracts (Rights of Third Parties) Act 1999.
13.6 If any provision (or part of a provision) of these Prize Draw Terms is found to be unlawful, invalid, or unenforceable, that provision shall be deemed deleted, and the rest of the terms shall continue in full force and effect.
13.7 If 2FIFTY delays or fails to enforce any right or remedy under these terms, this shall not be deemed a waiver of that right or any other rights.
13.8 These Prize Draw Terms (and any dispute or claim arising from them) are governed by English law. You may bring legal proceedings in respect of these terms in the courts of England and Wales. If you reside in Scotland or Northern Ireland, you may bring a claim in the courts of your home jurisdiction.
Version Control
This version was last updated on 01/09/2025